Overview
An interactive setlist experience designed to transform passive gig audiences into active participants. By enabling song requests via QR code and WhatsApp integration, the system created moments of connection, boosted engagement, and increased repeat bookings for venues and performers.
Case Summary
Product Vision:
To create a digital layer that enhances live music by making audience participation seamless, enjoyable, and valuable for both musician and venue.
Discovered User Problem:
Song requests were often chaotic (shouted over amplifiers, difficult to hear, frequently songs the musician didn’t know).
Audience engagement at gigs could be passive, missing opportunities for connection.
Venues wanted happier audiences who stayed longer and spent more.
Musicians had little way of following up with audience members post-gig.
Outcomes:
Increased audience engagement and participation across gigs.
More online reviews and higher repeat bookings.
Differentiation from other musicians via a unique selling point (USP).
A smoother live experience for both audience and performer.
Process Highlights
Product Team
Solo project — designed, tested, and implemented independently.
My Responsibilities
Product discovery, UX design, prototyping, testing in live environments, and business integration.
Methodology
Iterative prototyping and live testing at gigs. Insights came from direct user behavior in context rather than formal lab testing.
Project Plan
Identify recurring pain points during performances.
Prototype and deploy quick solutions (website, QR code, WhatsApp integration).
Iterate based on live user behavior and feedback.
Measure success in terms of engagement, reviews, and repeat bookings.
Discovery and Ideation
Initial discovery came from real-world friction: audiences shouting requests that were hard to hear or impossible to play.
Ideation involved turning my song list into an online resource. First, it lived on my Wix site for bookings, then evolved into a QR-enabled, searchable setlist that connected to WhatsApp for requests.
Idea Prioritisation
Must-have: Only allow audience to choose from songs I already knew → reduced chaos and stress.
Should-have: Direct communication channel (WhatsApp) for requests and follow-up → created business value.
Could-have: Searchable list for ease of use → improved UX for larger song libraries.
Won’t-have (yet): Advanced integrations like live voting screens → not feasible yet.
Prototyping
Prototype 1: Songlist published on Wix site.
Prototype 2: WhatsApp integration for direct song request submission and post-gig communication.
Prototype 3: QR code on business cards linked directly to the list.
Prototype 4: Added search functionality for easier navigation.
Testing was live and contextual — every gig became an opportunity to refine the experience and observe how different demographics engaged.
Outcomes
User Impact: Guests experienced delight when their chosen song was played, strengthening performer-audience connection.
Differentiation: Established a repeatable USP that set me apart from other performers.
Business Impact: More reviews, more repeat bookings, higher venue satisfaction (audiences engaged longer and spent more).
Professional Growth: Learned how to design for real-time, high-pressure environments where technology must reduce stress rather than add it.
