Designing a Wellness Marketplace for Holistic Practitioners
A UX/UI design project to create “Vibe Inside”—a service platform aimed at educating the public about holistic health and connecting them with trusted practitioners.
Edinburgh Napier University
Vibe Inside
E-commerce
0
2
Challenge
The growing interest in holistic health has created demand for accessible, trustworthy services—but many practitioners lack the tools to reach clients effectively, and many potential clients lack reliable, centralised platforms to discover, learn about, and book holistic services. Our team was tasked with designing a marketplace website that bridges this gap: a user-friendly platform that introduces the public to holistic practices and helps practitioners manage their visibility, services, and client communication.
Results
The final prototype demonstrated a seamless platform for connecting users with wellness practitioners. It provided educational touchpoints for users new to holistic practices while giving practitioners a clean, professional space to represent their services. Feedback from the client highlighted the intuitive feel of the design and the strength of the brand identity. Internally, the project strengthened our team’s cross-functional communication and reinforced best practices in user-centered design.
Process
Research & Analysis: We began by identifying the needs of both holistic practitioners and potential clients. We conducted user surveys, interviews, and competitor research to understand trust barriers, digital literacy, and platform expectations. This helped us frame our user personas and key experience goals.
Defining the Information Architecture: From the research, we created user flows and mapped out the core functionalities: practitioner listings, educational resources, booking, and user profiles. We aimed for intuitive navigation that reduced cognitive load and made discovery feel effortless.
UX Design & Wireframing: Using Figma, we wireframed the site structure—prioritizing clarity, accessibility, and a calming aesthetic aligned with the wellness theme. I helped lead the UX team in coordinating layouts and ensuring cross-functional consistency with the development team.
UI Design & Branding: I hosted a brand discovery session with the client and led the creation of the visual identity, including logo design, color palette, and typography choices that conveyed warmth, professionalism, and tranquility. We applied the brand consistently across the UI for trust and aesthetic harmony.
Collaboration & Iteration: Working closely with the dev team, we handed off components and supported the implementation of key features. Our iterative feedback loops ensured that design decisions met both technical feasibility and user needs.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
Revamping the e-commerce website proved to be a game-changer in enhancing user experience and driving sales. By simplifying the navigation and checkout process, we created a more enjoyable shopping experience that significantly boosted conversion rates and customer satisfaction. This project highlights the critical role of UX design in the success of e-commerce platforms.